Performex Privacy Policy

This Privacy Policy explains how Performex ("we", "us", or "our") collects, uses, discloses, and protects information obtained through our website and our advertising activities, including advertising on LinkedIn and other digital platforms.

1. Information We Collect

We may collect the following categories of information:

• Personal Information: name, email address, phone number, company name, job title, and other information you voluntarily provide via forms, email, chat, or other direct contact.
• Usage Data: technical and usage information collected automatically when you visit our site, such as IP address, device/browser type, pages visited, referrer, timestamps, and session duration.
• Advertising & Conversion Data: aggregated, pseudonymized, or hashed data used to measure and optimize advertising performance (for example: conversion events, click/impression metrics, and advertising identifiers).
• Cookies & Tracking Technologies: cookies, pixels, tags, and similar technologies (including the LinkedIn Insight Tag) to understand site activity, measure ad effectiveness, and deliver relevant ads.

2. How We Use Your Information

We use the information we collect for purposes that include, but are not limited to:

• Responding to and fulfilling your requests (e.g., contact inquiries, resource delivery).
• Sending service-related messages or marketing communications (unless you opt out).
• Improving our website, content, and marketing initiatives.
• Advertising & Analytics: measuring the performance of LinkedIn and other digital ad campaigns, tracking conversions (e.g., form submissions, demo requests), retargeting users who interacted with our website or ads, and generating aggregated audience insights.

3. LinkedIn Advertising & Tracking

We use the LinkedIn Insight Tag and LinkedIn Ads tools to capture certain events and conversion data so we can measure campaign performance and run audience-targeted advertising (including remarketing). LinkedIn processes data in accordance with its own privacy practices. For details on how LinkedIn uses data and how members can manage ad preferences, see:

• LinkedIn Privacy Policy
• LinkedIn Ad Preferences / Opt-Out

If you wish to opt out of interest-based advertising from LinkedIn, you may adjust your settings on LinkedIn directly or use privacy controls provided by your browser or device.

4. Sharing & Disclosure

We do not sell your personal information. We may share information with:

• Service providers and vendors who perform services on our behalf (e.g., hosting, analytics, CRM, email delivery, ad platforms).
• When required by law, regulation, legal process, or to protect the rights, property, or safety of Performex, its users, or others.
• In connection with a corporate transaction (e.g., merger, acquisition, sale of assets) — subject to confidentiality and notice where required by law.

5. Data Security & Retention

We implement appropriate administrative, technical, and physical safeguards to protect personal data. Sensitive fields (like payment data) are encrypted in transit and handled by secure, PCI-compliant processors. Access to personal data is limited to employees and contractors who require it to perform their job duties.

We retain personal data only as long as necessary for the purposes described in this policy or as required by applicable law.

6. Your Choices & Rights

You have rights regarding the personal data we hold about you. Depending on your jurisdiction, these may include rights to:

• Access the personal data we have about you.
• Correct or update inaccurate information.
• Request deletion of your personal data.
• Opt out of marketing communications or cookies (see “Cookies & Tracking” below).

To exercise any of these rights, please contact us using the contact details below. We will process requests in accordance with applicable law and may require verification to fulfill requests.

7. Cookies & Tracking

We use cookies and similar technologies to operate the site, provide features, and measure/promote our services. You can manage cookie preferences through your browser (see your browser help for details) or via any cookie preference tool presented on our site.

8. California Privacy (CCPA) & EU Privacy (GDPR) — Optional Notice

(If applicable — enable this section for visitors in the EU or California.)
California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to request disclosure of categories of personal information collected and to opt-out of the sale or sharing of personal information. EU residents have rights under the General Data Protection Regulation (GDPR), such as a right to object to processing and a right to data portability. If you want us to enable a jurisdiction-specific notice and mechanisms (e.g., a dedicated CCPA cookie banner or a GDPR legal basis section), contact us and we will provide the tailored policy text and controls.

9. Updates to this Policy

We may update this policy periodically to reflect changes in our practices or legal obligations. When we make material changes, we will post the updated policy with a revised effective date at the top of the page.

10. Contact Us